Ecommerce Website Design: How to Position Your Online Store for Growth

ecommerce Web Designs

This modern arena comes out with a saying that if you don’t come into the online world, you don’t exist. It’s a fact that the online marketplace is becoming such a lucrative place, people are relying on it because it makes them effortless to get their desired products, services, or information even sitting at home, at any time of the day. E-commerce websites provide a wide variety of products than a physical store, making it easier for users to find exactly what they are looking for. 

If you do not have an eCommerce website, you may be keeping yourself aside from getting more revenues and approaching your potential customers. Having an e-commerce website comes in as one of the best tactics to reach the expected outcomes. So, only building an online website is not enough for the best results, you must consider its design as well; the best website designs always engage a larger audience. The more your website has appealing and eye-catching designs, the more it will attract the audience. 

What does the best eCommerce website design demand?  

An Ecommerce website is about creating an online store to sell your products online. But when it comes to designing an eCommerce website which means the display of your website must be visually attractive, functional, and user-friendly. Many companies and shoppers are turning to eCommerce websites for gaining a big profit. In 2020, Amazon’s Q2 sales and profit progress was 40%. So the question is what these online stores have on their websites that make them hit a greater profit. Their modern, unique, and seamless designs are the gateways to their success.

 If you want to make your online store more progressive, ESP WEBZING provides you with online shopping store designsthese designs are available in a variety of options; from simple and clear informational website designs to add-ons features. We provide you with the best design options so that you can choose them based on your business’s strategies.

What are the much-needed factors to build a robust eCommerce website?

The crucial thing that you should need is to approach the best eCommerce platform to make your online store sturdy. Keep in mind that the selected platform possesses the following features.

User experience:

The best user experience is the backbone of an eCommerce website. It means that your website is clear and intuitive to navigate, user-friendly, reliable, and possesses fast page load times. These are the factors that make the users feel pleasure while using your website as well as provide a good browsing experience. To ensure that your eCommerce platform is good and UX-friendly, go with the following practices. 

–         Take an assessment of the basic UI components;

Browse your website to make sure that the components perform good functionality, find a clear and intuitive interface, and that all the components have a visually appealing design. 

–         Make sure the website’s performance:

The best UX should have fast load times as well as a smooth and responsive interface. Slow page load, a glitch in design elements, and slow-loading videos of your products usually happen as a result of poor CMS/CDN.

–         Perform the usability testing:

One of the best ways to assess the UX of your eCommerce site is to conduct usability testing. It is about having users complete specific tasks on the website and noticing their behavior and reviews to determine any issues or areas for improvement. 

ESP WEBZING’s eCommerce platform always takes all these factors into consideration to provide the best user experience.


It is the core factor for the success of an eCommerce website. Study reveals that more than 46% of customers complete their shopping through their smartphones and 75% of the customers leave sites that were not compatible with their devices. So, it is noteworthy that your eCommerce websites should be responsive and compatible with all screen sizes and resolutions. 

ESP WEBZING’s eCommerce platform provides the best e-commerce web designs, which are not only compatible with all devices but also tailored to your sales.

 Easy-to-use site navigation

Navigation means how users move around and explore your website to approach the information. It includes product category pages, a navigation menu, product category pages, footers and on-site search.   

Good and easy-to-use navigation helps the users easily interact with the websites to find the products they are looking for. ESP WEBZING provides the best web design trends, which simplifies the online shopping experience for customers. 

 Best quality of product images and description

The more you are clear and accurate in providing your brand’s information, the more you will attract customers. Your website should display the best-quality images of your products with detailed and accurate descriptions; it helps the customers in making informed purchasing decisions. Also, it saves the customer time as they don’t need to call you regarding the brand’s information.

ESP WEBZING’s eCommerce platform helps customers to see all product images and descriptions to make them unambiguous about the online store.

9-step eCommerce website design checklist

  1. Homepage
  2. Category pages
  3. Product landing pages
  4. Checkout page
  5. About us
  6. On-site search engine
  7. Account registration and login forms
  8. Email subscription form
  9. Legal Requirements


The homepage is an important factor in your website’s design as it is the first page that your customers see and visit. The more it is alluring, the more it engages the potential customers. It portrays the quality of your products. The homepage of your eCommerce website should communicate the benefits of the products that your business offer. 

The best eCommerce homepages generally show the following elements.

  • Product categories: It can be helpful to exhibit the main product categories on the home page, to give visitors an idea of what your website offers.
  • High-quality images: High-quality images feature not only main products but also current offers.             
  • Categories of recommended products: Displaying the recommended products or trending items. 
  • Contact information: Displaying contact information on the main page can be helpful if the visitors have any questions or need assistance. This is the ‘must-have’ factor.

These are some factors that play a vital role in customers’ attention but bear in mind that the homepage of your eCommerce website will be determined by two factors; your industry and your purchaser’s preferences. 

Category Page

Category Page plays a vital role in providing instant information to customers. This page organizes all products in an ordered way. Customers intend to know quickly about the products especially when they are exploring the website on smartphones so, you need to provide them with quick access. This way it influences the user experience and their decisions to make a purchase.

User experience apart, your category pages need to be highly optimized for search engine optimization. It is noteworthy whether your website’s each category page:

– Possess descriptive titles and product descriptions with relevant keywords to help them rank in search engine result pages and has SEO-friendly URL

– Has an exclusive text for category descriptions.

– Fits according to your provided overall information

– Features filters and sorting options to help customers find quickly what they are looking for

Product Page

It is the page where visitors can know about specific products and make a purchase. Whatever you sell, your listing look should be appealing and eye-catching. Your product page should have the following key factors:

– Best-quality product images

– Product detail: size, name, color, prices

– Add to cart button

– Customer reviews

– Related products (upsell or cross-sell)

Checkout Page

Do not make your customers put more effort into the checkout process instead provide them with a few data fields to fill out with only essential information. Label those data fields precisely. Many factors make a customer leave a shopping cart. So be sure about the following areas:

– Product Preview: There should be a product preview in their cart with a description so that they could make themselves sure of the products that they are purchasing. 

– Shipping Option: Show all the shipping options clearly if they are available, and what they cost.

– Outline of return and refund policies: There should be an outline of the return and refund policies on the checkout page to let the customers know precisely what to presume if they want to return any purchased price.  

About us Page

The ‘About us page’ plays a critical role as it provides customers with the company’s information, its history, and its values. So, if you are in B2B eCommerce, must consider all the important aspects of a company in the “About us Page”. Here are some important factors to create an engaging About us Page. 

– Explain product information

– Tell the team bios

– Present your company mission and values

– Tell about company policies

– Talk about the company’s history

– Show the contact information

– Talk about your future vision

On-site search engine

An On-site search engine is an important factor to create a long-term relationship with potential customers. This factor makes the visitors’ website exploration more pleasant by providing them the quick results without a struggle. To create a wonderful On-site search engine experience:

– The search bar should be prominently displayed so that visitors could find it easily.

– Provide auto-complete which suggests the search terms as visitors type for the query.

– Provide results with synonyms; the search engine should recognize the synonyms to ensure that relevant results are given even if the visitors use synonyms or different wordings.

– Show images, which allow the visitors to filter their search results through images.

Remember: Your eCommerce site should be highly compatible with all screens, especially smartphones.

Account Registration and login forms

Don’t make the visitors struggle over login forms. They should be simple, short, and frictionless. The language should be straightforward without any confusion. 

Start your criteria with an optional way; ask the user to provide the basic information (email/password) or allow them to log in with any social account. Every additional step while this process can make them churn. As the shoppers complete this process, then you should request shipping and billing details. For the best experience, provide the users with an option to save and re-use their information in their address book.  

The more complicated process can make the users leave a site even before purchasing. 

Email newsletter form

The email newsletter form includes the options for the users to choose which type of updates they would like to receive. A good eCommerce email marketing campaign can attract traffic to revisit your website and increases your conversion rates. 

For advantageous criteria, prominently position the email newsletter form on your homepage and display the pop up version in the footer area. To make your first-time shopper revisit, you can also show a small discount for a subscription. 

Legal Requirements

There are several legal requirements that e-commerce websites should keep in mind to protect both the business and its customers. Before launching your website, it should be prominently ensured that the website is legally compliant with data protection laws, such as General Data Protection Regulation (GDPR) in Europe and California Consumer Privacy Act (CCPA). The eCommerce website should clearly explain how the business obtains, uses, and protect users’ (customers’) personal information.  

To show the eCommerce website is legally compliant, every company should show the following areas:

–         Privacy Policy

–         Terms and conditions (rights and responsibilities of business and customers, return and refund policies, and other relevant policies) 

–         Disclaimer

Some Expert’s Advice on eCommerce website design

Keep it simple (Andy Sowards)

A simple layout with prominently labeled categories and an easy-to-use search function can help the customers find the products easily. That creates a good impression.

  • The great user experience should always come first (Joe Chilson)

If your eCommerce website has the best discounts and great prices but low-quality UX, then you are not going to hit big profits. Ensuring your website as mobile-friendliness and clear calls-to-action gives you a crowning achievement.

  • Show, don’t tell (Catherine Erath)

Displaying captivating visual elements always stands you among customers. The more your website is well designed, the more it will attract the audience.  

Advantages of using ESP WEBZING for Designing a Site

ESP WEBZING gives the best shopping store web design, to help business owners meet their expected goals. Here are some major benefits of using ESP WEBZING for designing a website:

Provide all essential features for your website’s success

– Logo: visible at the top of your eCommerce website so your brand will be prominent on all pages of the website 

– User-friendly navigationso your visitors can find the information easily

– Banners and headlines: Those tell your business offerings, clearly and quickly 

– Content: that shows your worth to your target audience and search engines

– Call to action: to turn visitors into potential customers

– Engaging images: Those attract the visitors

– Testimonials: are strong ways to create trust in your business

– Footers: with contact information, page links, and social media

Build a budget-friendly shopping cart

ESP WEBZING’s eCommerce platform designs a web with a seamless and simple checkout process that reduces friction and boosts conversion rates. Also, we come up with shopping cart solutionsif you need to add a custom shopping cart to your new or existing website; we are always there for you. Our shopping cart integration provides a reliable and easy-to-use interface, a secure shopping experience, tracking sales, and visitor trends, a shipping and sales tax calculator, and many other perks.

Improve your website and user experience with Add-ons

The best thing about these Add-ons features is that they are modular and you can add them at any time based on your business requirements. 

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